The Theory of the Leisure Class
Is the true purpose of our consumption for necessity, or for the gaze of others?
📝ONGO's Reflection
When I came upon the notion of "conspicuous consumption" that this book raises, I felt an embarrassment as if someone were leafing through the shameful receipts in my wallet. Veblen sharply criticizes the grotesque structure in which, in a capitalist society, wealth becomes honor and the ability to waste money on useless things proves one's status. It is a book that makes us realize our desires are in fact thoroughly engineered by society.
"Conspicuous consumption of valuable goods is a means of reputability to the gentleman of leisure."Thorstein Veblen, The Theory of the Leisure Class
"부의 과시는 존경을 얻고 유지하는 수단이다."
🌱Apply It Today
Review your recent purchases and check whether any was bought more to display to others than to meet a real need of your own.