🧭 Psychology · Media

Cunningham's Law

"The best way to get the right answer on the internet is to post the wrong answer"
📅 1980년대 👤 워드 커닝햄 📖 誤

Origin

A maxim Ward Cunningham (wiki inventor) jokingly told colleague Steven McGeady in the 1980s. Asking directly on the internet gets few replies; posting a wrong answer instantly summons crowds who say "no, it's actually this!" An asymmetry of human psychology — correcting is more fun than teaching.

Meaning

How Reddit, X, and Stack Overflow operate. Teaching feels of low value; seeing someone wrong activates the ego to correct. Content marketing, opinion formation, collective intelligence all run on this mechanism.

Lesson — Meeting Eastern Classics

Analects 7.21: "Among any three people, one is my teacher — follow what is good, correct what is not." Confucius taught the ethic of correction. Cunningham measured how that ethic operates on the internet.

Essence in One Hanja

"誤" combines speech (言) with disagreement (吳) — speech gone wrong. Analects 15.30: "Not correcting an error is the real error." The mistake is not 誤 itself, but failing to fix it. Cunningham showed 誤 is the bridge to correction.